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Master Plan Social
Helping local businesses succeed on social media
Our social media channel is dedicated to motivation and content creation — showing how 15 days of smart strategy can build a large follower base for any local business.
Our top 3 highest-performing videos
We're students researching how social media affects small business growth. Alongside our research, we give local businesses like yours a full social media guide — completely free, no strings attached.
How it works
Here's every step from start to finish — before you agree to anything.
We introduce ourselves as students running a research project. We walk you through what we're doing, why we're doing it, and answer any questions you have.
We look at your profiles, recent posts, and how your audience is engaging with your content. This part is completely free and entirely up to you.
Based on what we find, we send you our full online guide with suggestions tailored to your content — including what to post, when to post, and how to grow your audience.
If you're comfortable with it, we analyze the improvement you saw from using social media. This is optional and never shared publicly with your business name attached.
The free guide
This is the free social media guide every local business receives — full of strategies, tips, and platform-specific advice to grow your online presence on Instagram, TikTok, Facebook, and more.
About us
We're high school students working on an independent research project. There is no organization or company funding or backing us. We got interested in whether social media actually builds connection between businesses and customers — so we decided to find out properly.
"We want to understand how social media affects local businesses, and help those businesses see the improvements it can bring."
Our findings may end up in a school presentation or research paper. We're happy to share our credentials and answer any questions to prove we're legitimate. We'd rather you feel fully confident about who you're talking to than just take our word for it.
We're doing this for academic purposes. Our work may be shared in a classroom or written up as a research paper. We get informed consent before using any data.
No agency, no sponsor, no organization. We're two students doing this independently. Nobody is paying us and nobody benefits from your information.
Anything we collect is anonymized before it goes into our research. We won't share your business details with anyone. If you want your data removed later, just ask.
No follow-up fee, no subscription, nothing. The guide and recommendations cost you nothing. If you want to verify who we are before agreeing to anything, we encourage it.
Who we are
Feel free to reach out directly with any questions about our free social media program.
Free tool
We're building a free tool that analyzes your local business social media performance and tells you exactly what to post next. Check back soon.
FAQ
Yes — completely free. The guide, personalized recommendations, and analytics tool are all at no cost. No hidden fees, no subscriptions, no follow-up charges.
No. Participating in the research is fully optional. You receive the complete guide and all recommendations whether or not you join the research portion.
Our guide covers Instagram, TikTok, Facebook, YouTube, and other major platforms. We tailor our advice to whichever platforms make the most sense for your specific business type and target audience.
Yes. Any data we collect is anonymized before it appears in our research. We will never share your business name or any identifying details publicly. You can also request removal of your data at any time.
We're Carlos Rodriguez and Marco Gonzales — two students running an independent research project. We're not affiliated with any company, agency, or sponsor. We wanted to find out how social media affects local business growth, and helping businesses improve their social media is how we conduct our research.