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Master Plan Social
Helping local businesses succeed on social media
We made this channel to show what good content strategy actually looks like. In just 15 days we were able to grow a following from scratch, and we want to help your business do the same thing.
Our top 3 highest-performing videos
We're a couple of students doing a research project on how social media helps small businesses grow. As part of that, we put together a free social media guide for local businesses covering Instagram, TikTok, Facebook, and YouTube. No strings attached.
How it works
Here's what the whole thing looks like from start to finish, before you commit to anything.
We tell you who we are, what we're doing, and why. We'll answer any questions you have before anything gets started.
We check out your profiles, your recent posts, and how people are responding to your content. You tell us what platforms you use and we go from there. This part is completely free.
We send you the full guide plus notes specific to your business. Things like what to post, when to post it, how to write captions, which hashtags make sense, and how to get more people in your area to actually see your content.
If you're okay with it, we look at how your page grows after you use our tips. This part is just for our research and it's completely optional. You still get everything even if you say no.
The free guide
This is the guide we give to every local business we work with. It covers Instagram, TikTok, Facebook, and YouTube with tips on when to post, how to write captions, what hashtags to use, and how to actually track if things are working. You can download it and use it at whatever pace works for you.
About us
We're two high school students in Houston, Texas working on an independent research project. Nobody is paying us to do this and we're not backed by any company. We wanted to find out if social media actually helps local businesses connect with more customers, so we figured the best way to test that was to help real businesses and see what happens.
"We just wanted to know if social media actually works for small local businesses. The only way to find out was to try it with real ones."
Whatever we find might end up in a school presentation or a paper we write. We're happy to show you who we are and answer any questions before you agree to anything. We get it if you're skeptical and we'd rather you feel good about working with us.
This is for a school project we're doing on how social media affects small businesses. The results might end up in a class presentation or a paper. We always ask before using any data.
It's just the two of us. No company, no sponsor, no one behind us. We started this on our own and nobody is paying us to do it.
Anything we use in our research gets anonymized first. We won't put your business name or contact info anywhere. If you want us to delete your info later, just let us know.
The guide and everything that comes with it costs nothing. There's no fee later, no subscription, nothing. We actually want you to look us up and make sure we're legit before agreeing to anything.
Who we are
You can call or text either of us if you have questions. We're pretty easy to get in touch with.
Master Plan SocialFree tool
We're working on a free tool that looks at your Instagram, TikTok, and Facebook numbers and tells you what to post next. Check back soon.
FAQ
Stuff people usually ask us before reaching out.
Yep, totally free. The guide, the tips, the analyzer tool, all of it. No fees, no subscription, nothing that costs you money later. We're students doing this for a school project. We're not trying to sell you anything.
Nope. The research part is totally optional. You get the full guide and all the tips either way. Just say no to the research side and you still get everything.
We cover Instagram, TikTok, Facebook, and YouTube. We'll focus on whatever platforms actually make sense for your kind of business and the customers you're going after.
Yes. Anything from your business that shows up in our research gets anonymized first. We won't post your name, number, or any details publicly. If you want us to take your info out completely, just reach out and we'll do it.
We're Carlos and Marco, two students from Houston. We're not part of any company or agency. We started this project because we wanted to study how social media affects small businesses for real, not just theoretically. The guide and tips are our way of making the whole thing worth it for the businesses that help us out.
Usually within a few days after we look at your pages. We actually take time to go through your content and figure out what makes sense for your business specifically. It's not just a copy-paste template.