Masterplansocial is a student-led project that puts Houston's small businesses on the map, both literally and online, since a lot of great businesses in Houston still don't have the online presence they actually deserve to have. Masterplansocial handles the strategy, the setup, and the follow-through for these local businesses so business owners can keep doing what they actually do best, which is running their business instead of worrying about their online presence.
Masterplansocial is a group of students who noticed a problem, since some of the best businesses in Houston are also some of the hardest businesses to find on Google, Instagram, or even a simple map search. So Masterplansocial was built to help close that gap between local businesses and the Houston community, one honest and free conversation at a time.
No fees, no upsells, and no fine print, since every bit of setup, research, and advice that Masterplansocial offers costs nothing at all, whether it's now or later on down the road.
The Masterplansocial team grew up around Houston's small businesses, so this project exists because Houston's small business culture deserves to be seen online just as much as it's already seen around the neighborhood.
You choose what you actually want help with, and even if you decline a part of it, including the research that Masterplansocial does, Masterplansocial still shows up for the rest of it.
Masterplansocial works with the kind of Houston businesses that built their name the old fashioned way, through regulars, referrals, and reputation, and these Houston businesses just haven't had the time, tools, or bandwidth yet to bring that same trust online. That includes local businesses like:
Places where the recipe has already outlived three remodels, even though the Google listing still shows the wrong hours.
Small retail spaces that already have loyal foot traffic, but could reach a whole extra neighborhood if they were online.
Businesses that run mostly on booked chairs and word of mouth, since a clean Instagram page could easily fill the slower days.
Moving locations make consistent online updates even more important, and also a lot easier to fall behind on.
Mechanics, tailors, and handyman services that get most of their jobs through referral, and could use a stronger digital front door because of it.
Not on this list? If you're a Houston small business trying to reach more of your own community, we still want to hear from you.
From the Third Ward to the East End, and from Spring Branch to Sharpstown, Houston is made up of neighborhoods full of local businesses like these, so the goal of Masterplansocial is simple, which is making sure that a search, a scroll, or a map pin can actually lead someone straight to your door.
These are the most common things that Houston business owners ask Masterplansocial before they decide to say yes. If you don't see your question here, you can reach out from the About page, since Masterplansocial will answer it directly.