Houston's small businesses built this city's culture. We just want more people to actually find them.

Houston runs on family taquerias, corner boutiques, barbershops that have either existed for generations or was recently created, and restaurants that never bothered to advertise because of it's complexity and they already thrived. That's exactly the problem though due to how limitations occur, which social media can still support that needed support in a business.

Masterplansocial started as a student project built around one question: what if we actually spent our time closing the gap between businesses on social media promotion. With the motive to promote local businesses without any social media or minimal presence, there's no agency fee behind any of this, just people who grew up around Houston's small business culture and wanted to give something back to it.