Here's the exact path that a local business takes with Masterplansocial, starting with the first message Masterplansocial sends all the way to the final set of recommendations, since it's the same process for every business, every single time.
Masterplansocial sends a short, honest letter or message introducing the team and explaining exactly who Masterplansocial is, what Masterplansocial is offering, and why, since it's not meant to be a vague sales pitch, just students being upfront about it.
If a local business is interested, Masterplansocial takes a close look at that business's current online presence, which could be their social pages, their Google listing, or whatever already exists, and notes what's actually working and what's missing.
Masterplansocial hands over the free step-by-step guide, which is built to be useful on its own, so it's something the business can keep and reference long after Masterplansocial is done working with them.
Masterplansocial wraps up with specific, tailored tips and recommendations for that local business, since these are practical next steps and not generic advice copy pasted from some template.
Separately from the four steps above, Masterplansocial also runs research to understand broader patterns in how local businesses grow online, and this research is entirely optional since it sits outside the actual help that Masterplansocial provides. Accepting or declining the research has zero effect on the free support that a business receives.