A shocking number of great local businesses in Houston are basically invisible online, since these local businesses have no Google listing, an Instagram that hasn't posted since 2022, and no easy way for a neighbor to actually find them. Masterplansocial exists to fix that gap for free, without any packages, pressure, or strings attached at all.
Masterplansocial meets each local business exactly where they are, whether that means starting from zero or fixing an online presence that has already fallen behind. Here's what "help" actually looks like in practice.
Instagram, Facebook, TikTok, and Google Business Profile, built or cleaned up the right way, with a bio, hours, photos, and posts that actually represent the business.
Simple, reusable post ideas and templates so posting consistently doesn't become another job on top of running the business.
A close look at what's currently working, and what isn't, across the business's existing online footprint, explained in plain language instead of jargon.
We're not chasing viral trends. Our advice is built around connecting a business with its neighbors, regulars, and the people already rooting for it.
Every business we work with gets our full step-by-step guide to keep, reuse, and share, since there's no login or email drip campaign required.
We don't disappear after the first conversation. We follow up with tailored tips as the business's online presence grows.
Masterplansocial is a student project, not an agency trying to land a client, so there's no tier system, no "free trial" that quietly turns into a bill, and no pressure at all to purchase anything from Masterplansocial or from a partner. Every resource, template, and recommendation that Masterplansocial hands over is free to keep and use however the business sees fit.
Optional Research: Alongside the direct support Masterplansocial provides, Masterplansocial also studies broader trends in how local businesses grow online, things like what kind of posts get traction, or how a Google listing affects foot traffic.
Being part of this research is completely optional. A local business can accept the help from Masterplansocial and decline the research, accept both, or decline both, since the choice always belongs to that business, and any information shared stays confidential. More detail on this lives on our How It Works page.